From Drawing to Reality

> Some ideas stay on paper.
> Others become objects, spaces, or experiences.

This is a curated selection of projects where drawing and visual thinking were translated into real-world outcomes.
Some projects began as sketches and evolved into full execution; others emerged as concepts and were developed into finished outcomes. Over time, the work has extended across multiple formats. The following examples reflect different ways in which ideas move from drawing into reality.

Design → Product

A selection of character and illustration designs developed for brands and later produced as commercial products.

These projects involved the creation of visual concepts that were translated into physical objects through industrial design and manufacturing processes, including textiles, baby products and plush toys.

Plush Toy Dodot

Character design developed through illustration and physical modeling, later produced as a mass-market plush toy.

Children’s Costume Pyjamas – Imaginarium

Illustration and character concepts translated into wearable textile products.

Baby Gift Set Imaginarium

Visual design applied to coordinated baby products and accessories.

3D render → Exhibition stand

Project delivery and on-site execution for temporary exhibition spaces.

3D Mapping Installation

Large-Scale Projection Mapping. Plaza de Colón. Madrid, Spain

Pharmaceutical Exhibition Stand

CPHI. IFEMA Madrid, Spain

Galderma – Exhibition Build & Production

IMCAS. Paris, France
24-hour build.

Visual Thinking → Editorial & Branding

A curated selection of visual identity, editorial and graphic system projects.
These works focus on structure, composition and coherence, translating abstract ideas into clear, functional and tangible outcomes.

Packaging Design

Identity for an artisanal goat cheese, balancing traditional production values with a contemporary graphic language.

Visual Identity Brand System

A flexible graphic system that reinforces the brand name.

Zaragoza Film Festival

Complete visual identity and graphic system for a cultural film festival.

Digital planning → Optical illusion intervention

Educational visual project developed with students, combining digital planning and large-scale physical intervention in space.

Digital planning and spatial grid

Optical illusion digitally designed over a real photograph of the site. The pavement tiles functioned as a coordinate system to construct the optical illusion.

Collective execution

Large-scale chalk intervention carried out by secondary school students.

Final intervention

Optical illusion integrated into the existing pavement and architecture.